Manchester City get smart with Whaley TV partnership in China
- 09 May 2016 08:36
- Posted by @MCFC
Manchester City FC have announced Whaley as the Club’s Official TV Partner in China.
Whaley, an innovative and fast growing home entertainment brand, with a focus on smart technology, join the Club’s growing number of Chinese partners as Manchester City gear up for games in Beijing and Shenzhen this July.
With investors including Tencent and Alibaba, this partnership signals further growth opportunities for Whaley.
The partnership will have a strong focus on content, with the Club producing exclusive 4k content which will showcase Whaley’s technology.
The brand will also appear on the back of City’s playing kits for its games against Manchester United and Borussia Dortmund as part of the Club’s visit to China in July.
Ferran Soriano, Chief Executive Officer of City Football Group, said: “We are very pleased to add Whaley to our family of Chinese partners, reflecting our growing commitment to and presence in that market.
"Whaley is a great entertainment brand, committed to creating immersive experiences for Chinese families and millennials and we are confident that we can extend those experiences to City fans across China. We are looking forward to working together in the years ahead, and particularly when we visit China over the summer.”
Mr Huaiya Li, CEO of Whaley added: “We are delighted to announce our partnership with Manchester City and to playing be a big part in the Club’s upcoming visit to China.
"We are both fast growing brands with innovation at the heart of everything we do. We are extremely excited by Manchester City’s plans to develop their presence in China and believe we can create some fantastic content for our consumers through our cutting edge technology”.